Founder-operated
Riot Digital: you talk to the person who builds it.
Riot Digital is a done-for-you AI front desk for HVAC and plumbing shops in Minnesota and Wisconsin. One person builds it, tunes it and answers when something's off. No sales team, no account managers, no offshore build queue. That's not a limitation. It's the product.
Updated October 2026
Why it exists
The background.
Riot Digital runs on one rule: "I'll handle it" means it gets handled, every time, because someone is counting on it. That's the standard here: when the phone rings, it gets answered.
It matters because small business owners have been burned by the opposite: agencies that oversell, disappear after the invoice clears, and lock you into numbers and tools you don't own.
Riot Digital is built in Prior Lake, Minnesota, for Minnesota and Wisconsin service businesses: home services, trades, and appointment businesses where the phone is how customers reach you. Setup runs from your website and a short form, so there's no need to be in the same room.
How we work
Three things we won't bend on.
Honesty
No fabricated case studies, no invented testimonials, no "10x your revenue" promises. Anything sample on this site is labeled Sample because it is. When we have real client results we can share, you'll see them, with permission, named, verifiable.
Ownership
Your number, your accounts, and your data are yours from day one. If you leave, you take everything with you.
No long contracts
First 90 days, then month to month. The retainer has to earn its keep every month. If the front desk isn't earning its keep, you should cancel it, same as anything else on your books.
One builder
The person who scopes your setup is the person who builds it, tunes it, and picks up the phone when something's off. Nothing gets lost in a handoff because there isn't one.
FAQ
Questions about Riot Digital
Who is Riot Digital for?
Riot Digital is for HVAC and plumbing shops, and other service businesses where the phone is how customers reach you. If you are on a roof or under a sink when the phone rings, this is built for you.
Where does Riot Digital work?
We only work with Minnesota and Wisconsin trades. We're based in Prior Lake, Minnesota. Setup runs from your website and a short form, so nobody has to be in the same room.
What does Riot Digital do?
It's an AI front desk. It answers your calls (and tells callers it's an AI assistant), books the job, texts back the calls you miss, and texts you a summary. You stay on the job. Texting people has consent rules (TCPA and state laws), so check them with a qualified professional.
How do I start?
Book a free 20-minute call at https://cal.com/riotdigital, or ask for a free missed-call audit from the contact page: send 30 days of call history and your average ticket. Prices are on the pricing page.
Want to see if this fits your business?
Start with the AI front desk page to see what you actually get, or skip ahead and book the call.
Book a call